In February 2016‎,‎ Davidoff launches its new masculine fragrance‎,‎ Horizon‎,‎ which symbolizes the connection between earth and air and draws inspiration from the forces of nature‎.‎ The element of water that marked the iconic Cool Water is replaced with the element of air in the new release‎.‎ Horizon represents freedom‎,‎ adventure and exploration‎.‎Here he is‎,‎ far from the beaten track‎.‎ Before him mountains stretch out in an endless landscape that touches the sky‎.‎ The breeze is strong‎,‎ crisply scented with rosemary‎,‎ leather‎,‎ vetiver‎.‎ He looks ahead‎,‎ fixes a point in the distance‎.‎ Swift and free as an eagle he climbs from rock to rock‎.‎‎.‎‎.‎He breathes deeply‎,‎ stretches his arms to the wind‎,‎ turns his face to the sun‎.‎ From this quiet pause between earth and sky a powerful feeling of freedom grows‎.‎ He‎'‎s where he wants to be‎.‎ Master of all he surveys‎.‎‎"‎‎"‎The composition is made of woody‎,‎ spicy and aromatic aromas‎.‎ It is signed by perfumers Olivier Pescheux and Jacques Huclier‎.‎ The fresh start combines pungent grapefruit and sweet mandarin with aromatic rosemary and fresh ginger‎.‎ Cedar wood and spicy nutmeg are in the heart of the perfume‎,‎ along with patchouli‎,‎ black sesame seeds and South American pepper‎.‎ Depth and sensuality is provides by the base made of vetiver and cocoa absolute‎.‎The campaign‎,‎ featuring Italian model Simone Bredariol‎,‎ was allegedly shot “amidst real sandstorms‎,‎ extreme heat and tough terrain”‎.‎ The TV ad is filmed by director Arnaud Uyttenhove‎,‎ and it follows the journey of the Horizon man as he climbs the mountain‎.‎ The print ad‎,‎ shot by photographer John Balsom‎,‎ captures his arrival at his destination‎:‎ “It’s one moment in a story‎.‎ The story of a man achieving his own goals‎,‎ reaching his own top‎,‎ searching his own horizons‎.‎”The bottle is designed by Alnoor‎,‎ described as “an object one wants to take in one‎'‎s hand”‎.‎ It is inspired by the shapes from nature‎,‎ stones polished by sands of time‎,‎ balances with curves in clear glass to reveal the warm amber color of the fragrance‎.‎ The distinctive metal cap features mini‎-mechanics that protect the spray from being pushed on the move‎.‎