From the viewpoint of newspaper organizations the main competitive media has shrunk to only one‎,‎ the internet‎.‎ But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended‎.‎ The larger the internet‎-based media became the more newspapers and other media shrank‎.‎ Pairing an academic and former industry news manager‎,‎ this textbook assesses the situation in which the regional news media industry finds itself‎,‎ and explores methods‎,‎ processes and techniques‎,‎ which might usefully be introduced to help the news media firm secure a viable future‎.‎ In focusing on newspapers‎,‎ magazines‎,‎ tv and radio‎,‎ the work is filled with real‎-life examples and interviews with news media managers‎,‎ illustrating how management is being conducted in this age of turbulence‎.‎ The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises‎.‎ Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings‎.‎