Ideal for marketing‎,‎ psychology‎,‎ or social sciences courses at the undergraduate or graduate level‎,‎ CONSUMER BEHAVIOR‎,‎ 5e‎,‎ INTERNATIONAL EDITION combines a strong foundation in key concepts with a highly practical focus on real‎-world applications for today‎'‎s business environment‎.‎ The new edition of this popular‎,‎ pioneering text incorporates the latest cutting‎-edge research and current business practices‎,‎ including extensive coverage of emotion in consumer decision making‎.‎ In addition‎,‎ the Fifth Edition includes an increased emphasis on public policy and ethical issues‎-‎-both extremely timely topics in today‎'‎s corporate climate‎.‎ With even more real‎-world examples and application exercises‎,‎ including new cases at the end of each chapter‎,‎ CONSUMER BEHAVIOR‎,‎ INTERNATIONAL EDITION provides a thorough‎,‎ yet engaging and enjoyable guide to this essential subject‎,‎ enabling students and professionals alike to master the skills they need to succeed‎.‎

• Author‎:‎ Wayne D‎.‎ Hoyer
• Puplisher‎:‎ Cengage Learning
• ISBN‎:‎ 9780324834277