In 1954‎,‎ at the heart of the French watchmaking cradle‎,‎ the COBRA brand was founded by leather craftsmen who specialized in designing and manufacturing watch straps in their own workshops in the center of Besancon‎.‎

Its name‎,‎ a symbol of power and agility‎,‎ perfectly reflects the rare and precious materials used for creating its high‎-end watch straps for the most renowned brands‎.‎