Case Abstracts‎.‎ Cases‎.‎ I‎.‎ SEGMENTATION AND BUYER BEHAVIOR‎.‎ 1‎.‎ West Point Market‎.‎ 2‎.‎ Trap‎-ease America‎.‎ 3‎.‎ The Cottages Resort and Conference Center‎.‎ 4‎.‎ Polaroid and the Family Imaging Market‎.‎ 5‎.‎ Multicon‎,‎ Inc‎.‎ 6‎.‎ Smith‎'‎s Home Foods‎.‎ 7‎.‎ The Greensboro Housing Authority‎.‎ II‎.‎ INDUSTRY STRUCTURE AND COMPETITIVE ANALYSIS‎.‎ 8‎.‎ Sidethrusters‎.‎ 9‎.‎ Gillette and the Men‎'‎s Shaving Market‎.‎ 10‎.‎ Enterprise Rent‎-A‎-Car‎:‎ Selling the Dream‎.‎ 11‎.‎ Scotia Aqua‎-farms‎.‎ 12‎.‎ Anheuser‎-Busch Dominates in the 1990‎'‎s‎.‎ 13‎.‎ American Greetings Faces New Challenges in the 1990‎'‎s‎.‎ 14‎.‎ Shades of Black‎.‎ 15‎.‎ Supportive HomeCare‎:‎ Positioning for the 1990‎'‎s‎.‎ 16‎.‎ Lowe‎'‎s Companies‎,‎ Battling Home Depot‎.‎ III‎.‎ INTERNATIONAL‎.‎ 17‎.‎ Kodak versus Fuji‎.‎ 18‎.‎ Ito‎-Yokado Company‎.‎ IV‎.‎ PRODUCT‎.‎ 19‎.‎ Verbatim Challenges 3M for Market Leadership‎.‎ 20‎.‎ Broderbund Software‎.‎ 21‎.‎ Baxter‎:‎ Scientific Products Division‎.‎ V‎.‎ PRICE‎.‎ 22‎.‎ Alma Products‎,‎ Inc‎.‎ 23‎.‎ Southwestern Ohio Steel‎.‎ VI‎.‎ PROMOTION‎.‎ 24‎.‎ Jefferson‎-Pilot Corpor‎.‎‎.‎‎.‎