The best business book I‎'‎ve ever read‎.‎‎'‎ Bill Gates‎,‎ Wall Street Journal ‎'‎The Michael Lewis of his day‎.‎‎'‎ New York Times What do the $350 million Ford Motor Company disaster known as the Edsel‎,‎ the fast and incredible rise of Xerox‎,‎ and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common‎?‎ Each is an example of how an iconic company was defined by a particular moment of fame or notoriety‎.‎ These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened‎.‎ Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance‎.‎ John Brooks‎'‎s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962‎,‎ the collapse of a well‎-known brokerage firm‎,‎ or the bold attempt by American bankers to save the British pound‎,‎ one gets the sense that history really does repeat itself‎.‎ This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America‎.‎