Looking classy comes down to the details. Your iPhone, your Apple Watch, your AirPods: they’re all expensive because they are premium products. The accessories you use to support that tech should be premium to match. In fact, that was the premise behind the start of Bullstrap: to elevate the quality of the accessories that we use to outfit our daily-use smart technology. You’re currently looking at our Ocean collection Apple Watch strap; we are a local Boca Raton, FL based company so the ocean was our inspiration and we know a thing or two about it. We use full-grain leather that dunks on the other available options in terms of quality. Oh, and the patina that you achieve after sustained use is something that can only be achieved when you use the top-of-the-line Italian tanneries that we use. Our straps, like you, only get better with age; the more you use them the better the leather wears and conforms to your wrist and your lifestyle. Come on, even the hardware we use was particularly designed to give you that sophisticatedly dope look: simple brushed stainless steel to ensure the strap’s functionality, but make no mistake, the leather is the star of this show. It’s the perfect piece no matter the occasion. Suit jacket, denim jacket, band tee, tank top: it’s a subtle flex in every scenario. Oh, except in the water. I know this is the Ocean strap, but please don’t wear this into the literal ocean. If you get caught in a rainstorm or you’re an aggressive hand washer don’t worry, you’re all good, but like any top-quality leather please try not to fully submerge it. Ultimately though, Bullstrap is fast becoming a leader in the smart tech accessory industry, and you can place full trust that if you grab one of our straps for yourself or even as a gift for somebody else you will only receive the highest quality product.