The global phenomenon that has sold 3.6 million copies‎,‎ is published in a record‎-breaking 44 languages and is a bestseller across five continents‎-‎-now updated and expanded with new contentIn this perennial bestseller‎,‎ embraced by organizations and industries worldwide‎,‎ globally preeminent management thinkers W‎.‎ Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success‎.‎ Recognized as one of the most iconic and impactful strategy books ever written‎,‎ Blue Ocean Strategy‎,‎ now updated with fresh content from the authors‎,‎ argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool‎.‎ Based on a study of 150 strategic moves ‎(‎spanning more than 100 years across 30 industries‎)‎‎,‎ the authors argue that lasting success comes not from battling competitors but from creating ‎"‎blue oceans‎"‎‎-‎-untapped new market spaces ripe for growth‎.‎Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans‎.‎ This expanded edition includes‎:‎ A new preface by the authors‎:‎ Help‎!‎ My Ocean Is Turning RedUpdates on all cases and examples in the book‎,‎ bringing their stories up to the present timeTwo new chapters and an expanded third one ‎-‎- Alignment‎,‎ Renewal‎,‎ and Red Ocean Traps ‎-‎- that address the most pressing questions readers have asked over the past 10 yearsA landmark work that upends traditional thinking about strategy‎,‎ this bestselling book charts a bold new path to winning the future‎.‎ Consider this your guide to creating uncontested market space‎-‎-and making the competition irrelevant‎.‎To learn more about the power of blue ocean strategy‎,‎ visit blueoceanstrategy‎.‎com‎.‎ There you‎'‎ll find all the resources you need‎-‎-from ideas in practice and cases from government and private industry‎,‎ to teaching materials‎,‎ mobile apps‎,‎ real‎-time updates‎,‎ and tips and tools to help you make your blue ocean journey a success‎.‎