TV is a major part of our lives‎.‎ We gather together around our big screens to watch big shows and big events‎.‎ Yet somehow‎,‎ the overall experience of TV has continued to stagnate‎.‎ Until now‎.‎ It all starts by recognizing that apps are the future of television‎.‎ YouTube‎,‎ Bloomberg TV+‎,‎ CBS Sports‎,‎ iTunes ‎- apps are quickly becoming how we watch today‎.‎ So we built a new foundation around this vision ‎- with a new operating system called tvOS and innovative ways to connect with your screen‎.‎ This is the new Apple TV‎.‎ This is where television is headed‎.‎