Animation in Context is an illustrated introduction to cultural theory‎,‎ contextual research and critical analysis‎.‎ By making academic language more accessible‎,‎ it empowers animators with the confidence and enthusiasm to engage with theory as a fun‎,‎ integral‎,‎ and applied part of the creative process‎.‎ Interviews with contemporary industry professionals and academics‎,‎ student case studies and a range of practical research exercises‎,‎ combine to encourage a more versatile approach to animation practice ‎- from creating storyboards to set designs and soundtracks‎;‎ as well as developing virals‎,‎ 3D zoetropes and projection mapping visuals‎.‎ Mark Collington focuses on a core selection of theoretical approaches that shape animation narrative‎,‎ supported by a broader set of shared theoretical principles from the worlds of art‎,‎ design‎,‎ film and media studies‎.‎ This discussion is underpinned by cross‎-disciplinary thinking on a range of topics including genre‎,‎ humour‎,‎ montage and propaganda‎.‎ These are applied to the analysis of a range of animated films an‎.‎‎.‎‎.‎