Bob Blitzer has inspired thousands of students with his engaging approach to mathematics‎,‎ making this beloved series the #1 in the market‎.‎ Blitzer draws on his unique background in mathematics and behavioral science to present the full scope of mathematics with vivid applications in real‎-life situations‎.‎ Students stay engaged because Blitzer often uses pop‎-culture and up‎-to‎-date references to connect math to students‎'‎ lives‎,‎ showing that their world is profoundly mathematical‎.‎ With the Fifth Edition‎,‎ Blitzer takes student engagement to a whole new level‎.‎ In addition to the multitude of exciting updates to the text and MyMathLab‎(‎R‎)‎ course‎,‎ new application‎-based MathTalk videos allow students to think about and understand the mathematical world in a fun‎,‎ yet practical way‎.‎ Assessment exercises allow instructors to assign the videos and check for understanding of the mathematical concepts presented‎.‎