Alba is the inspiration for a unique watch collection‎,‎its characterized by fresh‎,‎ bright designs for people who cherish life and who strive to get the most out of it‎.‎ Alba was established in 1979 in Japan and its success was immediate‎,‎it became an instant symbol of the value and quality that consumers expect from a brand created by Seiko Watch Corporation‎.‎ Its fame spread rapidly throughout Asia and the Middle East and today‎,‎ Alba is a respected name in watches‎,‎ with over millions satisfied new customers every year‎.‎