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سعر ومواصفات Generic Advertising In Modern And Postmodern Times (Published In Association With Theory, Culture & Society) By Odih, Dr Pamela

  • أفضل سعر لـ Generic Advertising In Modern And Postmodern Times (Published In Association With Theory, Culture & Society) By Odih, Dr Pamela by جوميا فى مصر هو 1,107 ج.م.
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  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى نوفمبر 12, 2017

المواصفات الفنية

SKU:JU030BK1BIWOENAFAMZ

وصف جوميا

  • Category Type‎:‎ Business Communications
  • ISBN‎:‎ 9780761941903
  • Author‎:‎ Odih‎,‎ Dr Pamela
  • Publisher‎:‎ SAGE Publications
  • Binding‎:‎ Paperback
  • Book Language‎:‎ English

How does advertising position itself in consumer culture‎?‎ In what ways does it ‎'‎create‎'‎ desire and wants‎?‎ This richly illustrated‎,‎ incisive text produces the most complete critical introduction to advertising culture‎.‎Advertising in Modern and Postmodern Times‎:‎ provides a comprehensive discussion of the main theoriesshows you how real adverts work‎,‎ together with reproductions of advertising images and copydemonstrates how advertising constructs subjectsprovides an instructive historical overview of advertisingexplores the relationship between advertising and industrial capitalism‎.‎

  • Author‎:‎ Odih‎,‎ Dr Pamela
  • Publisher‎:‎ SAGE Publications
  • ISBN‎:‎ 9780761941903

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