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سعر ومواصفات Generic Advertising and Promotion : An Integrated Marketing Communications Perspective

  • أفضل سعر لـ Generic Advertising and Promotion : An Integrated Marketing Communications Perspective by جوميا فى مصر هو 1,943 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع الاليكترونى
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • تباع المنتجات المماثلة لـ Generic Advertising and Promotion : An Integrated Marketing Communications Perspective فى جوميا مع اسعار تبدأ من 1,188 ج.م.
  • أول ظهور لهذا المنتج كان فى مارس 11, 2016
  • من بين المنتجات المماثلة لـ Generic Advertising and Promotion : An Integrated Marketing Communications Perspective أرخص سعر هو 1,188 ج.م. من جوميا

المواصفات الفنية

SKU:JU030BKAJB96NAFAMZ
المؤلف:George E Belch‎,‎ Michael A Belch
الموديل:9789814575119

منتجات مماثلة

متجر

طرق الدفع

مدة التوصيل

تكلفة التوصيل

وصف جوميا

  • Format‎:‎ Paperback
  • Number of Pages‎:‎ 800 pages
  • Dimensions‎:‎ 214 x 272 x 30mm
  • Weight‎:‎ 1‎,‎799.97g
  • Publication date‎:‎ 01 Oct 2014
  • Publisher‎:‎ McGraw‎-Hill Education ‎(‎Asia‎)‎

We are pleased to present this Global Edition‎,‎ which has been developed specifically to meet the needs of international advertising students‎.‎ In this 10th edition‎,‎ Belch/Belch introduces students to the fast‎-changing field of advertising and promotion‎.‎ While advertising is its primary focus‎,‎ it is more than just an introductory advertising text because there is more to most organizations‎'‎ promotional programs than just advertising‎.‎ The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications ‎(‎IMC‎)‎ perspective‎,‎ which calls for a "big picture" approach to planning marketing and promotion programs and coordinating the various communication functions‎.‎ To understand the role of advertising and promotion in today‎'‎s business world‎,‎ one must recognize how a firm can use all the promotional tools to communicate with its customers‎.‎ This 10th edition‎,‎ with its integrated marketing communications perspective ‎(‎the theme of the text‎)‎‎,‎ catapults the reader into the business practices of the 21st century‎.‎ This Global Edition has been adapted to meet the needs of courses outside the United States and does not align with the instructor and student resources available with the U‎.‎S‎.‎ edition‎.‎

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