Good advertising is the result of hard work and careful planning‎.‎ The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION‎,‎ 5e‎,‎ International Edition illustrates how to most effectively accomplish this and get the best results‎.‎ More visual than ever‎,‎ the thoroughly revised fifth edition provides an innovative‎,‎ integrated learning experience for your students‎.‎ It continues the O‎'‎Guinn‎,‎ Allen‎,‎ and Semenik tradition of providing a solid understanding of advertising strategy through a clearly written text‎,‎ coupled with more than 500 of the most contemporary ads and exhibits‎.‎ A leader in its emphasis on integrated brand promotion‎,‎ it combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the hottest topics and latest trends‎.‎ Packed with practical applications and insight‎,‎ the book presents concepts in the context of real advertising practice‎-‎- beginning with the table of contents‎,‎ which follows the same process as an advertising agency‎.‎ Adding to its robust instructor‎'‎s resources‎,‎ the fifth edition includes a new media‎-rich PowerPoint‎(‎r‎)‎ presentation with embedded video‎.‎ Students also will be enthralled and inspired by the award‎-winning Clios DVD‎.‎