In this fifth edition of A Cognitive Psychology of Mass Communication‎,‎ author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world‎,‎ and how this knowledge influences our attitudes and behavior‎.‎ Presenting theories from psychology and communication along with reviews of the corresponding research‎,‎ this text covers a wide variety of media and media issues‎,‎ ranging from the commonly discussed topics ‎- sex‎,‎ violence‎,‎ advertising ‎- to lesser‎-studied topics‎,‎ such as values‎,‎ sports‎,‎ and entertainment education‎.‎ The fifth and fully updated edition offers‎:‎ highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research‎,‎ including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines‎.‎ The text is appropriate for Media Effects‎,‎ Media & Society‎,‎ and Psychology of Mass Media coursework‎,‎ as it examines the effects of mass media on human cognitions‎,‎ attitudes‎,‎ and behaviors through empirical social science research‎;‎ teaches students how to examine and evaluate mediated messages‎;‎ and includes mass communication research‎,‎ theory and analysis‎.‎