Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World

144.75 ج.م. In stock

Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that ... المزيد عند كتب مصر

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  • أفضل سعر لـ Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World من كتب مصر فى مصر هو 144.75 ج.م.
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  • تباع المنتجات المماثلة لـ Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World فى مكتبة أَلِف, كتب مصر مع اسعار تبدأ من 105 ج.م.
  • أول ظهور لهذا المنتج كان فى أغسطس 19, 2014
  • من بين المنتجات المماثلة لـ Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World أرخص سعر هو 105 ج.م. من مكتبة أَلِف

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Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets  examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership,  Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokia's senior executives and key partners Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.

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