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Relationship Marketing: A Consumer Experience Approach (SAGE Advanced Marketing Series)

Relationship Marketing: A Consumer Experience Approach (SAGE Advanced Marketing Series)

آخر تحديث منذ 11 أشهر

249.90 ج.م.

Liveغير متوفر
آخر تحديث منذ 11 أشهر

In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football clu...

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In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football clu...

سعر ومواصفات Relationship Marketing: A Consumer Experience Approach (SAGE Advanced Marketing Series)

  • أفضل سعر لـ Relationship Marketing: A Consumer Experience Approach (SAGE Advanced Marketing Series) من كتب مصر فى مصر هو 249.90 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلام
  • تكلفة التوصيل هى 10 ج.م., والتوصيل فى خلال 5-8 أيام
  • أول ظهور لهذا المنتج كان فى أغسطس 20, 2014

وصف كتب مصر

In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer.

مميزات وعيوب Relationship Marketing: A Consumer Experience Approach (SAGE Advanced Marketing Series)

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