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وصف كتب مصر
Packaging design became established as a specialist discipline in the 1960s,
yet few books have been published that offer sound practical advice for
students. Now Bill Stewart describes the whole design process from concept
creation to production, including the all-important considerations of brand
development and the designer's obligations and responsibilities to the
environment. The methods described mirror the design process widely adopted
commercially, ensuring a relatively painless transformation from student to
This introduction to the subject is illustrated by a wide range of packaging
examples and also includes useful tips and ideas for the designer. Concluding
with a chapter on careers advice, the book will be of interest to all students
involved with packaging, whether their specialism is structural or graphic
design, product design, marketing, or consumer behavioral studies.