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وصف كتب مصر
The global consumer product market is exploding. In 2006 alone, 150,000 new
products were brought to market. Now for the bad news: of those, fewer than 5%
were hits, and fewer than 15% will even exist five years from now.
Written for small business owners and entrepreneurs looking for an inside
track on new product development, New Product Development for Dummies offers
you a unique opportunity to learn from two consummate insiders the secrets of
successfully developing, marketing and making a bundle from a new product or
service. You learn proven techniques for sizing up market potential and
divining customer needs. You get tested-in-the-trenches strategies for
launching a new product or service. And you get a frank, in-depth appraisal of
the most challenging issues facing new product developers today, including the
need to collaborate with global partners, optimizing technology development for
a 21 st century marketplace, getting start-up capital in an increasingly
competitive environment, and much more. Key topics covered include: Developing
a winning NPD strategy Generating bold new ideas for products and services
Understanding what your customers really want Keeping projects on track, on
budget, and on-time Building effective cross-functional teams Planning and
executing a blockbuster launch Collaborating with global partners Maximizing
your chances for success
No matter what size or type of business you’re in, this book provides you with
an unbeatable competitive advantage in the booming global marketplace for new
products and services.