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وصف كتب مصر
This volume provides a comprehensive examination of key issues regarding
global communication, focusing particularly on international news and strategic
communication. It addresses those news factors that influence the
newsworthiness of international events, providing a synthesis of both
theoretical and practical studies that highlight the complicated nature of the
international news selection process. It also deals with international news
coverage, presenting research on the cross-national and cross-cultural nature
of media coverage of global events, in the interdisciplinary context of
research on political communication, war coverage, new technologies and online
communication. The work concludes with a focus on global strategic
communications: in the age of globalization, global economies and
cross-national media ownership, chapters here provide readers with some of the
most up-to-date research on international advertising, public relations and
other key issues in international communications.
With contributions from many of the leading scholars in the field of
international media communication research, this collection presents a valuable
resource for advancing knowledge and understanding of the complicated
international communication phenomenon. It will be of value to upper-level
undergraduates and graduate students in mass media and communication programs,
and to scholars whose research focuses on global communication research.