Implementing CRM: From Technology to Knowledge (John Wiley Series in Information Systems)

280.80 ج.م.
Liveغير متوفر

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have bo... المزيد عند كتب مصر

اشتريه من كتب مصر

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have bo... المزيد عند كتب مصر

سعر ومواصفات Implementing CRM: From Technology to Knowledge (John Wiley Series in Information Systems)

  • أفضل سعر لـ Implementing CRM: From Technology to Knowledge (John Wiley Series in Information Systems) من كتب مصر فى مصر هو 280.80 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلام
  • تكلفة التوصيل هى 10 ج.م., والتوصيل فى خلال 5-8 أيام
  • تباع المنتجات المماثلة لـ Implementing CRM: From Technology to Knowledge (John Wiley Series in Information Systems) فى كتب مصر, جوميا مع اسعار تبدأ من 333.60 ج.م.
  • أول ظهور لهذا المنتج كان فى أغسطس 20, 2014

وصف كتب مصر

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or product-focused approach where the future of the relationship is not an over-riding consideration. This book connects CRM systems implementation with organizational change for the first time. It looks into the factors that distinguish firms which connect with their customers and gain customer loyalty with firms that are not as successful. It also describes the micro-processes that occur on a daily basis in a company and all the small decisions managers and employees take during the implementation of change and the creation of knowledge. Finnegan and Willcocks note that CRM implementation is not the straightforward process that many of the trade publications would have us believe. They state the failure rate of large CRM projects may be as high at 70%. Through the lens of two detailed case studies, the authors investigate why CRM is no panacea.

مميزات وعيوب Implementing CRM: From Technology to Knowledge (John Wiley Series in Information Systems)

  • لا يوجد تقييمات لهذا المُنتج.

منتجات مماثلة

منتجمتجرسعرطرق الدفعمدة التوصيلرسوم الشحن والتوصيل

متجر: كتب مصر

سعر: 333.60 ج.م.طرق الدفع:
دفع عند الاستلام
مدة التوصيل: 5-8 أيام رسوم التوصيل: 10 ج.م. اشتريه

متجر: جوميا

سعر: 858 ج.م.طرق الدفع:
دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
مدة التوصيل: 2-5 أيام رسوم التوصيل: 15 ج.م. اشتريه