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وصف كتب مصر
These Two Masters of Marketing Want to Pass Their Most Powerful Success
Strategies on to You!
Slash marketing costs and boost profits by making your business as green and
ethical as possible
Easily turn your customers, suppliers, and even competitors into your
unofficial sales force
Understand how to turn business acquaintances into powerful joint-venture
Cut your advertising budget and build revenues using social media, traditional
media, and the power of your own brain—even get paid to do your marketing
Harness the Magic Triangle and the Abundance Principle to skyrocket to success
Find all this and much more within the covers of Guerrilla Marketing Goes
Green—your road map to thrive and prosper as a green, ethical business in tough
times and good times.
"A playbook for companies that want to succeed in a world where integrity and
transparency trump slick slogans. This is a gem that should be required
reading—not just for so-called green marketers, but for any marketer who wants
to succeed in today's economy, and tomorrow's."
— Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the
"Very wise words from very wise men. Shel and Jay are seasoned marketing pros
who not only talk the talk, but walk the walk . . . Follow the advice of
Guerrilla Marketing Goes Green. Your current customers, your new customers, and
your bank account will be richer for it."
—Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver