You love your dog and the joy he brings to your family so you want to make sure he is always lively, alert and full of vitality! For over 80 years, purina Friskies has helped keep generations of family dogs happy and full of vitality. Purina vets and nutritionists have developed our complete tasty Friskies recipes to provide your dog with all the vitamins and other nutrients he needs and with no added artificial colourants, flavourings or preservatives