Meet No Fade Fresh, the revolutionary new collection of semi-permanent direct dye high color depositing shampoos and conditioners. The ultimate solution for at-home hair color care. Designed to be used between color applications to keep color vibrant and true-to-tone every single day. The number one complaint among hair color users is that it fades so fast. Why live with faded hair color if you don’t have to? No Fade Fresh keeps hair color FIRST DAY FRESH…EVERY DAY. No Fade Fresh is an innovative system owned & formulated by women, created & perfected by professional hair colorists, based on salon technology for safely refreshing bleached & color-treated hair. Our shampoos and conditioners are designed to keep vibrant hair color looking fresh or to refresh color that has already faded. Have the brighter, shinier, healthier hair with no damage that you've always wanted. No Fade Fresh comes in a shampoo and a conditioner because we care about your hair. We are real shampoos and real conditioners that deposit color with optimum performance.