Naturtint Permanent Hair Color is the first permanent hair color certified by the USDA BioPreferred program, exceeding minimum USDA certified biobased content for hair styling products by using less petroleum-derived and more naturally derived substitutes. Achieve gorgeous hair color at home with Naturtint’s botanical-inspired formulas which use as many naturally derived alternatives as possible without sacrificing the quality of your results. Naturtint Permanent Hair Color contains only the highest quality ingredients designed to deliver and maintain radiant color and shine. Say goodbye to traditional hair color and hello to better hair color and care. Everything you need to color is included in each kit, and now with the all-new 1.69-fluid ounce tube of the Naturtint Quinoa Multi-care Mask proven to nourish and help increase color retention by up to 20%! Created by an independently owned, woman-run company in Madrid, Spain, Naturtint has been the leader in scientifically innovative hair color and cleaner hair care for over 25 years.