LG 77 Inch 4K Smart TV | OLED | evo C3 | 2023 Model | OLED77C36LA-AMAG

LG OLED evo. The Trailblazer of a Definitive Decade.What makes LG OLED evo the pinnacle of the world's No.1 OLED brand? Iconic firsts with alluring form factors that challenge your imagination. A brighter, bolder picture, so lifelike, you feel like you're in the scene. Spectacular sound that amplifies the realism of anything you watch. And advanced technology that's constantly evolving and refining how you experience TV.

α9 AI Processor 4K Gen6 - A Decade of Evolution at Its CoreEnter the world of α-realism, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6.

Brightness Booster - Behold Even Brighter OLEDLG OLED's iconic self-lit pixels shine brighter than before with the Light Boosting Alogirthm, Light Control Architecture, and other refinements driven by α9 AI Processor 4K Gen6.

TV and Soundbar in HarmonyUse your LG OLED TV with an LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

SELF-LIT OLED - No Backlight NecessaryPixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

webOS 23 new Home - Tailored to Your LikingFrom your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

Ultimate Gaming - Embark on Epic Gaming AdventuresFeel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.