New Downy Aqua Fresh Concentrate Fabric Softener, inspired by maritime nature, is a number 1 men’s favorite fabric softener. Designed specifically for men’s laundry loads it provides an ultimate burst of freshness with its crisp, marine scent. And thanks to its formula Downy Aqua Fresh not only gives your fabrics a longer lasting* freshness that will keep your clothes fresh all day, but also lasts 3x times longer than regular softener!