Reboot your blonde with the Aveda Blonde Revival Purple Toning Shampoo. The shampoo delivers a low lather to maximise its toning benefits, supporting bright, luminous strands after just one use.

Ideal for blonde, grey or naturally silver hair, the sulphate-free formula is packed with violet pigments. They seek to neutralise yellow or brassy tones, leaving locks fresh and vibrant.

Lightweight açaí and passionfruit oils hydrate and condition over-processed hair. The shampoo helps to restore shine and smoothness as it lifts impurities from root to tip. Equipped with a triple-action system.

Vegan and cruelty-free.

Free from silicone and sulphates.

Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising.

Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with blonde revival™ purple toning conditioner.

Toning results can vary