Illuminate your blonde with the Aveda Blonde Revival Purple Toning Shampoo. Infused with a potent blend of passiflora edulis seed oil and euterpe oleracea fruit oil, the high-performance shampoo seeks to eliminate brassy or unwanted yellow tones to promote a bright and vibrant finish.

The low-lather formula gently cleanses the hair without stripping it of essential moisture, helping you achieve a salon-worthy colour, while leaving hair feeling soft and nourished.

• When to Use: Apply to wet hair.
• Application:​ Apply to wet hair and leave in 1-3 minutes. Rinse thoroughly. Toning results can vary.
• Routine: Follow with Blonde Revival™ Purple Toning Conditioner. Top tip: For extra lather, first shampoo with your regular shampoo and then follow with Blonde Revival Shampoo for your second shampoo.

Water\Aqua\Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum),* Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (CI 60730) *Aveda’s Own Pure-Fume™ aroma with Osthmanthus, certified organic Orange, Cedarwood and other pure flower and plant essences/Parfum Exclusif Aveda Pure-Fume™ à l’Osthmanthus, à l’Orange certifiee biologique, au Bois de Cèdre et autres <ILN49090>