As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – shines a spotlight on Jamaican Black Castor Oil for their new haircare range.

A powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, Castor Oil supplies a flow of rich nutrients to hair follicles and serves as an effective natural remedy for dandruff, eczema and itchiness. Massaged into damp, freshly-washed locks, the Jamaican Black Castor Oil Leave in Conditioner bestows thirsty tresses with instant hydration. An essential pre-styling product that detangles and eases wet combing, the replenishing no-rinse conditioner provides an extra hydration boost to strengthen hair fibres and reduce damage.

Free from sulphates and harsh ingredients.

Cruelty-free. Vegan.

Apply liberally to clean and wet hair. Distribute evenly throughout entire head of hair from root to tip, keeping hair very wet. Comb through and proceed to styling with As I Am JBCO Curling Crème or As I Am JBCO Smoothie.

Aqua/Water/Eau, Glycerin, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Ricinus Communis (Castor) Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Phytosterols, Ascorbic Acid, Ceramide NG, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Fragrance, Phenoxyethanol, Citric Acid, Piroctone Olamine, Caprylyl Glycol, PEG-100 Stearate, Tocopherol, Laureth-9, PEG-400, Cocamidopropyl Betaine, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Polyacrylamide, Sodium Cocoyl Isethionate, Ceteareth-25, Sodium Benzoate.