Rimmel London Scandal eyes Reloaded mascara is everything you need for unstoppable volume boosting effect. Now with a new formula and max density brush that gives extreme volume and long wear experience for up to 24-hour impact that's easy to remove. Whether you're at the gym, shopping or heading for a night out, Scandal eyes Reloaded is smudge-proof, sweat-proof and humidity-proof to keep your lashes intact all day. Apply using the new max density brush to capture and coat lashes from root to tip. Easy to remove. The iconic Scandal eyes mascara re-launched with a new formula and brush that together deliver extreme lash lifting and volatising effect. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.