The new line builds on the success of the Pure Custo duo, launched in 2010. The neoprene ""wetsuit-style"" packaging of the original fragrances has been replaced with an eye-catching, sequin-like ""chain mail"" presentation, in bright pink for the feminine version, and matte black for the men’s.

The new line builds on the success of the Pure Custo duo, launched in 2010. The neoprene ""wetsuit-style"" packaging of the original fragrances has been replaced with an eye-catching, sequin-like ""chain mail"" presentation, in bright pink for the feminine version, and matte black for the men’s. The outer cartons are equally arresting, taking the form of brightly-patterned metal cylinders. The women’s version features peacock feathers on a pink background; the men’s a jungle of overlapping blue and silver leaves.Pure Custo Woman Collector’s Edition is a more concentrated version of the original Pure Custo juice. Composed by Alberto Morillas, the fruity-floral-green blend includes notes of lemon, bergamot, sage, ginger, violet, pink pepper and wood.