Hair Straightener

Specially designed for speed and ease of use, the longer plates of the new Essential Care straightener with ionic care, allow you to get the straight and shiny look you want faster, while being gentle on your hair.

Long plates for fast and easy straightening

The longer plates enable a better contact with the hair and help you achieve perfect straightening results in less time.

More care with ion conditioning for shiny, frizz-free hair

Give your hair an instant care with ionic conditoning. Charged negative ions eliminate static, condition the hair and smooth down the hair cuticles to intensify the hair’s shine and glossiness. The result is hair that is beautifully shiny, smooth and frizz-free.

Ceramic coating for ultra-smooth gliding

The smooth ceramic coated plates prevent damage to your hair during styling.