OGX Ever Straightening Plus Brazilian Keratin Smooth Shampoo is an exclusive blend of coconut oil, keratin proteins, avocado oil and cocoa butter that helps to strengthen and soften your curly or wavy hair. A powerful sulfate-free formula, OGX Ever Straightening Plus Brazilian Keratin Smooth Shampoo helps smooth the cuticle for strong tresses while adding a brilliant glow and luminescent shine, bringing new life to your hair. OGX beauty pure and simple! Features and Benefits: Powerful, exclusive blend of coconut oil, keratin proteins, avocado oil and cocoa butter Helps to strengthen and soften hair No parabens Sulfate free surfactants About the brand: OGX is for all of us who aspire to make better choices and are aware of the integrity of ingredients. OGX salon-inspired formulas contain exotic active ingredients that are paraben-free and use a unique blend of sulfate-free surfactants. OGX products smell absolutely amazing and are not tested on animals. OGX continued mission is to never sacrifice performance in its quest for sustainability. How to use: Apply shampoo generously to wet hair, massage into a lather through to ends, then rinse hair thoroughly. After shampooing, follow with conditioner. Safety warnings: Use only as directed. Avoid contact with eyes. If contact occurs rinse immediately. Keep away from children. For best results use in conjunction with other OGX products. Ingredients: Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, PPG-2 Hydroxyethyl Coco/Isostearamide, Sodium Chloride, Hydrolyzed Keratin, Cocos Nucifera (Coconut/Noix De Coco) Oil, Persea Gratissima (Avocado/Avocat) Oil, Theobroma Cacao (Cocoa/Cacao) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Trideceth-12, Cetrimonium Chloride, Sodium Hydroxide, Propylene Glycol, Citric Acid, Sorbitan Laurate, Tetrasodium EDTA, Diazoldinyl Urea, Iodopropynyl Butylcarbamate, Phenoxyethanol, Parfum/Fragrance, CI 16035/Red 40, CI 19140/Yellow 5, CI 42090/Blue 1.