Get rid of dandruff and stay worry free with Head & Shoulders Smooth & Silky. The anti-dandruff shampoo removes up to 100% of visible dandruff*. Its clinically proven formula contains Piroctone Olamine, the active ingredient that can fight Malassezia globose, the dandruff-causing microbe. This powerful shampoo controls flaking, scaling, and itching** associated with dandruff and starts working from the first use. The pH balanced shampoo intensely moisturizes dry and frizzy hair for up to 24 hours, leaving your hair feeling softer and silkier from root to tip. The Head & Shoulders shampoo suits all hair types: normal, colored, and chemically treated hair. Go out into the world with total confidence when you use the world’s #1 anti-dandruff shampoo*** that is dermatologically tested. *Visible flakes with regular use **Itch due to dandruff ***P&G calculation based on data reported by Nielsen. Duration July 2020-June 2021 time period.