Chloe launches a new romantic fragrance as a part of the Love collection, which includes editions Love from 2010, Love Eau Intense from 2011 and Love Purse Spray from the current year, 2012. The fragrance is named Love, Chloe Eau Florale and remains consistent with the original concept of previous editions. The theme of the new fragrance is based on the fusion of rich floral notes, brilliantly refreshed with ozonic accords. Love, Chloe Eau Florale is created for those who like very feminine scents. A breath of fresh air cools the original composition, giving it a subtly sophisticated loving facete and ethereal aspect to the original formula. The opening offers irresistible floral notes of sweet pea, refreshed by green tea leaves in the heart of the composition. The base leaves a sophisticated powdery trace on the skin and thus encircles a love story told in a new and somewhat fresher way. The external packaging is also pale pink with a brand name framed in gold. The fragrance is expected on the market from July 2012.