After launching more than successful fragrance for women, The One, Dolce&Gabbana house will, at the beginning of March 2008, launch a fragrance for men named The One for Men. Creating this fragrance, Stefano Gabbana was following the idea of creating an uomo, a very masculine fragrance, and a very classic one, "not a banal classic, but a classic men's fragrance that would last for years and be the type of scent that women adore". The notes of this fragrance are composed in accordance with the Gabbana creator's taste, who wanted to create a woody-oriental composition. In line with that Gabbana said: '"I like spicy-oriental notes and we've never done these types of fragrances, it's a little warmer than our other men's scents".