A new Burberry fragrance expected on the market in September 2014 will be named MY BURBERRY, and it is inspired by the cult trench coat of the Burberry brand and a London garden after rain. It is announced as a very floral fragrance whose task is to enter the top 10 in the luxury arena of beauty! High aims of the Burberry brand are supported by the announcement that this will be one of the key editions in the fragrance collection of the house, but also that the largest collection on the occasion of a perfume launch so far is being prepared. The composition of the new fragrance My Burberry opens with sweet peas and citrusy notes of bergamot leading to geranium, freesia flowers and golden quince in the heart. The fragrance is rounded up with patchouli in the base, joined with Damascus and Centifolia rose! The perfumer of the composition My Burberry is Francis Kurkdjian The flacon of the new fragrance My Burberry is made of glass, with a stopper inspired by the button of a Burberry trench coat. The color is honey-beige, also taken from the cult trench. The neck of the bottle features a ribbon made of the same fabric as the Burberry trench from a factory in Castleford, Yorkshire.