The new fragrance of the house called Extatic comes out in January 2014 and represents that precise luxurious yet edgy touch; it is a fragrant incarnation of Balmain style that combines boldness and elegance.
"Extatic is an olfactory metaphor for the Balmain woman, a mix of attraction for a certain lightness of being combining with an exceedingly confident character".
The composition is created by Emilie (Bevierre) Coppermann as an oriental floral.
The initial accords include crystalline rose, nashi pear and osmanthus.
Sharry Baby orchid that smells like chocolate dominates the heart, accompanied by sexy and dark iris and night jasmine.
The scent ends with amarys, sandalwood and cashmere wood with a touch of Barenia leather.
The design of the bottle slightly reminiscent of a stylish silhouette with strong shoulders made with glass and metal, gold and black contrasts.
The campaign was shot by Karim Sadli with model Anna Selezneva.