This product is designed to make bathing easy, and at same time, enjoyable for baby.*New born babies may present a challenge during bathing, owing to their tenderness & size, especially for new mothers; this challenge is taken care of by use of the bath cushion *It also doubles as a nursing mat; baby can sleep on it for those times you are away from home.*Additionally, you can easily, & more conveniently change baby's diaper while you lay baby on the cushion. *Foremost is safety; the product eliminates the risky tradition of carrying baby on the lap, and eliminates the possibility of baby falling off.*Its Bionic design concept helps to protect the spine*The soft foam material allows for baby to lounge while bathing, giving baby more comfortable position to relax.*The contoured design creates a safe cradle for baby*Easy to Use and convenient too*Shake, Squeeze and hang to dry after use; also machine washable