- AUTHOR: Patrick Collins
- PUBLISHER: Sterling (11 April 2012)
- ISBN: 978-1402798658
Negotiation is not just a process, its an attitudeone that we all can
learn. Patrick Collins, an internationally recognized expert on the
subject, offers an original, comprehensive guide to maximizing
negotiation skills, whether in a one-on-one encounter or a larger, more
formal negotiating session. Collins explains what negotiation is and
isnt and discusses ways to overcome the fear of negotiation, strategies
for gaining the upper hand by manipulating the environment, and tactics
tailored to negotiation type. What he offers is much more than just a
guide to magic words or a collection of case studies; Collins provides a
hard-working handbook on assessing situations and pinpointing the
appropriate techniques for any given circumstance. Theres great
real-life advice, including details on how to negotiate at restaurants
and hotels. The tips are often surprisingly, almost shockingly simple
and logical, such as the suggestion to get in line behind a belligerent
customer to boost your own chances for success.