This book is witnessed an emergence of a new paradigm of Non Governmental Organizations (NGOs) alongside the process of rural development. This book is an attempt to understand the need of NGOs and know the origin of NGOs, its evolution and overview on the phases of NGOs in India. This book specially focuses on the aims and objectives, strategies, characteristics, types of NGOs, how NGOs exercise for the welfare of the people, their programmes and activities, and its role in rural reconstruction and rural development.This book is a key to a case study of Rashtriya Seva Samithi (RASS) an NGO which is located at the temple town of Tirupati, Chittoor district of Andhra Pradesh, India. Its objectives, strategies, organogram, services in the field of rural development, RASS concerns and priorities were discussed in this book.More over this book highlights the importance of Self Help Groups (SHGs) to achieve the different dimensions of development, functions of SHGs. A special focus on the different types of rural development programmes has also been seen in this book. It summarizes the pros and cons of the SHG system in India and Grameen Bank system in Bangladesh. Impact of Micro finance through SHGs and Models of SHG-Bank Linkage are also discussed in this book. An attempt is made to review the NABARD Annual Report in the cumulative progress of SHG-Bank Linkage.An attempt is made how far the RASS-SHGs are useful for improving the socio-economic status and empowerment of the rural women in order to develop the rural areas by interviewing the beneficiaries through pre tested schedule and presented in tabulated form. The book will be of relevance to researchers, donors, practitioners and students interested in understanding the links between NGOs and development.