Jumia Books Marketing In Travel And Tourism

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**Marketing in Travel and Tourism** aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing pr... more on Jumia

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**Marketing in Travel and Tourism** aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing pr... more on Jumia

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Technical Specifications

SKU:JU979BO0ADXG1NAFAMZ
Author:Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod BSc. MSc. MBA PhD. FCIM.
Colour:Blue
Weight (kg):1.3
Product Line:Bade Books Enterprise
Main material:Paper

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Jumia's Description

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.

Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.

This fully revised edition includes:

  • Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas
  • New material on the role of e-marketing, motivations and consumer behaviour
  • Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning
  • A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning

Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.

Victor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UK

Alan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Research and Deputy Dean Research and Enterprise in the School of Services Management, Bournmouth University, UK.

Mike Morgan, Senior lecturer in Leisure and Tourism Marketing and program leader for MA European Tourism Management, Bournmouth University, UK.

With Ashok Ranchhod, BSc, MBA, PHd., Faculty Research Professor, Southampton Business School, UK, FCIM, Senior Examiner for the Strategic Marketing in Practice module and Visiting Professor at Napier University, Southampton University, University of Angers (France) and MICA (India).

  • Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas
  • New material on the role of e-marketing, motivations and consumer behaviour
  • Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning

Jumia Books Marketing In Travel And Tourism Price insights and history

  • The cheapest price of Jumia Books Marketing In Travel And Tourism in Nigeria was 11,000 NGN from Jumia within the past 17 months
  • The highest price of Jumia Books Marketing In Travel And Tourism in Nigeria was 15,000 NGN from Jumia within the past 17 months
  • The price difference between the cheapest and highest price of Jumia Books Marketing In Travel And Tourism in Nigeria is 4,000 NGN from Jumia within the past 17 months
  • The average price of Jumia Books Marketing In Travel And Tourism in Nigeria is 13,000 NGN from Jumia within the past 17 months

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