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Harvard Business Review On Increasing Customer Loyalty Details

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SKU:JU979BO13GF4INAFAMZ
Author:Harvard Business Review
Weight (kg):0.1
Product Line:BEST DEAL STORE
Size (L x W x H cm):5.5 x 0.6 x 8.5 inches

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  • AUTHOR: Harvard Business Review
  • PUBLISHER: Harvard Business Review Press (April 12, 2011)
  • ISBN: 978-1422162521
  • AUTHOR: Harvard Business Review
How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making yourcustomers loyal and profitable--but don't have time to findthem--this book is for you. Here are nine inspiring and usefulperspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to recommend you- Boost customer satisfaction by satisfying your employees- Focus on profitable customers--whether they're loyal or not- Invest in the right CRM technology for your business- Mine customer data for more effective marketing- Increase your customers' lifetime value

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