Jumia Books Blue Ocean Strategy: How To Create Uncontested Market Space And Make Competition Irrelevant

2,500 NGN

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Written by the business world's new gurus, _Blue Ocean Strategy_ continues to challenge everything you thought you knew about competing in today's crowded market place. Based on... more on Jumia

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Written by the business world's new gurus, _Blue Ocean Strategy_ continues to challenge everything you thought you knew about competing in today's crowded market place. Based on... more on Jumia

Jumia Books Blue Ocean Strategy: How To Create Uncontested Market Space And Make Competition Irrelevant Details

  • The best price of Jumia Books Blue Ocean Strategy: How To Create Uncontested Market Space And Make Competition Irrelevant by Jumia in Nigeria is 2,500 NGN
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  • Similar products to Jumia Books Blue Ocean Strategy: How To Create Uncontested Market Space And Make Competition Irrelevant are sold at Jumia with prices starting at 2,800 NGN
  • The first appearance of this product was on Mar 10, 2019

Technical Specifications

SKU:JU979BO1C4DIYNAFAMZ
Product Line:The Readers' Shop
Weight (kg):0.5
Author:W. Chan Kim

Jumia's Description

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the 

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