- AUTHOR: David C Noonan
- PUBLISHER: Thomas Nelson Publishers (1 April 2005)
It is easy to be overwhelmed by the sheer volume of business books
flooding the market today. Even more daunting is the task of weeding
through them to find the "golden nugget" of wisdom inside. Now David
Noonan has simplified the process by providing this well-researched
primer of the most essential advice from the greatest business books
ever written. Further, in a clever melding of modern business sense and
ancient wisdom, he has used the animal-based stories of Aesop as
springboards to launch these 50 lessons. Both entertaining and
informative, Aesop the CEO includes advice from well-known
leaders such as Bill Gates, Sam Walton, Donald Trump, and Lee Iacocca.
The short, easy-to-read vignettes cover every aspect of corporate life:
negotiations, hiring and firing, mergers and acquisitions, marketing and
sales, and day-to-day management.