Generic When Sparks Fly: Harnessing the Power of Group Creativity- DOROTHY LEONARD

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* Paperback: 256 pages * Publisher: Harvard Business Review Press  * Language: English * ISBN-10: 1591397936 * ISBN-13: 978-1591397939 * Publication year: 2005 Where ... more on Jumia

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* Paperback: 256 pages * Publisher: Harvard Business Review Press  * Language: English * ISBN-10: 1591397936 * ISBN-13: 978-1591397939 * Publication year: 2005 Where ... more on Jumia

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Technical Specifications

SKU:BO925BO0HGB4CNAFAMZ
Size (L x W x H cm):19.8*13.2*2.3
Main material:PAPER
ISBN:9781591397939
language:ENGLISH
Author:DOROTHY LEONARD
publisher:HARVARD BUSINESS
Weight (kg):0.23
Year of publication:2005

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Jumia's Description

  • Paperback: 256 pages
  • Publisher: Harvard Business Review Press 
  • Language: English
  • ISBN-10: 1591397936
  • ISBN-13: 978-1591397939
  • Publication year: 2005
Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."

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