As UAE's first Big-Box concept store, Sharaf DG started its journey in 2005 and managed to be listed across the best powerhouse retailers in the MENA region. The store was launched as a 15,000 square meter electronic store in Dubai and now serves more than 38 countries including United Arab Emirates, Bahrain, Oman, Qatar, Egypt and others. Sharaf DG has acquired formats such as DG4U and DG+, thanks to the merger with the sister company that took place in 2010. Whereas Sharaf DG4U stores are considered small concept stores that are typically smaller than conventional large-scale outlets, DG+boutiques offer sophisticated alternatives to luxury seeking customers.
Sharaf DG offers more than 25 thousand electronic products along with their accessories of international reputable brands. Sharaf DG offers exemplary service and extensive product knowledge of the electronics market at one location and at the best price.
Among the key differentiators that Sharaf DG offers is the "Product not available, claim free" feature which assures customers' needs are met promptly. Authorizations of the products are imperative to avoid post purchase problems. "Best price guarantee" is a further assurance that customers receive the best value and the cheapest price in the market, enhancing customers' trust in Sharaf DG as a store offering best value.
The Egyptian store offers a wide range of products including mobiles and tablets, cameras, computers, TVs, gaming products, homeware, cosmetics, watches and others.
Delivery takes 2-4 working days depending on the governorate to which the item is delivered. The fees of delivery ranges from EGP 35 to 525 depending on the type of the item delivered. With Sharaf DG, products can be exchanged or returned within 14 days of purchase, as long as they are in perfect condition, with an exception to hygiene products that cannot be returned. Payment can be made either online (through Debit/ Credit Card) or cash on delivery.
The hit rate of Sharaf DG's store is booming with more than a million customers visiting monthly and enjoying the exceptional service offered by the store. The highly satisfactory experience is enforced by both the customers and clients reviews. The store has received an enormous number of rewards through over the years. The store won the Superbrand award for the years 2016, 2015, 2014, 2013, 2012 and 2011. It also has been listed as the "Most admired retailer of the year in the field of electronic consumers" and others.