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Winning in Emerging Markets : A Road Map for Strategy and Execution

402 EGP Out of stock

* Format: Hardback * Number of Pages: 272 pages * Dimensions: 154.94 x 236.22 x 20.32mm * Weight: 476.27g * Publication date: 28 Apr 2010 * Publisher: Harvard Business Review Press Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for ... more on Jumia

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  • The best price of Winning in Emerging Markets : A Road Map for Strategy and Execution by Jumia in Egypt is 402 EGP
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  • The first appearance of this product was on Mar 11, 2016

Technical Specifications

  • SKU:

    JU030BKAJC4NNAFAMZ

  • Model:

    9781422166956

  • Author:

    Tarun Khanna

Jumia's Description

  • Format: Hardback
  • Number of Pages: 272 pages
  • Dimensions: 154.94 x 236.22 x 20.32mm
  • Weight: 476.27g
  • Publication date: 28 Apr 2010
  • Publisher: Harvard Business Review Press

Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both well respected thinkers on the subject -- argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company's progress in developing economies is to first asses the area's lack of institutional infrastructure--and then to formulate strategies around what the authors call "institutional voids" to the firm's advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders. Winning in Emerging Markets serves as a playbook for measuring a market's potential and for crafting a strategy to succeed there.

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